Libero "Don't Be A Tough Guy"

Libero founder Adam Appugliesi asked us to come up with a SS23 campaign for their new rollout for their 5 year anniversary. Our goal was to create 4-part branded content series that zeroed in on the identity of the brand and created storytelling that stayed true to Libero’s Italian heritage and legacy for the past half decade, while carefully ushering in a new visual style for the brand.

Our approach was to shoot the campaign itself like a classic mobster movie, allowing the hand crafted products and people who have been a part of Libero’s notoriety in the international fashion scene to strongly speak for themselves.